Business Marketing Management, A Complete Guide
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1. What Is MBA in Marketing Management? An MBA in Marketing Management blends classic business leadership training with modern marketing strategies and analytics. It equips future leaders to manage marketing resources, design compelling campaigns, and foster customer relationships using strategic tools like CRM systems and performance metrics. 2. Typical Curriculum & Syllabus Most MBA Marketing Management programs span 4 semesters and include both core business foundations and marketing-focused modules. Common course themes include: Semester 1 Business Environment, Management Concepts Managerial Economics, Quantitative Techniques Financial & Cost Accounting, Marketing Management Managerial Communication, Statistics/Operations Research Semester 2 Marketing Management, Consumer Behavior Advertising Management, HR Management Cost & Management Accounting, Production/Operations Management Managerial Decision Making, Accounting for Decisions Semester 3 Strategic Managemen...