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Business Marketing Management, A Complete Guide

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  1. What Is MBA in Marketing Management? An MBA in Marketing Management blends classic business leadership training with modern marketing strategies and analytics. It equips future leaders to manage marketing resources, design compelling campaigns, and foster customer relationships using strategic tools like CRM systems and performance metrics. 2. Typical Curriculum & Syllabus Most MBA Marketing Management programs span 4 semesters and include both core business foundations and marketing-focused modules. Common course themes include: Semester 1 Business Environment, Management Concepts Managerial Economics, Quantitative Techniques Financial & Cost Accounting, Marketing Management Managerial Communication, Statistics/Operations Research Semester 2 Marketing Management, Consumer Behavior Advertising Management, HR Management Cost & Management Accounting, Production/Operations Management Managerial Decision Making, Accounting for Decisions Semester 3 Strategic Managemen...

Top Private Business Schools in India - A Complete Guide

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  Top Private Business Schools in India – A Complete Guide . 1. Indian School of Business (ISB), Hyderabad & Mohali Flagship Program : Post Graduate Program in Management (PGP – MBA equivalent) Duration : 1 year Fees : ₹33–42 Lakhs Highlights : Globally ranked, world-class faculty, strong international exposure. Specialisations : General Management, Finance, Marketing, Strategy, Operations, Analytics. 2. XLRI – Xavier School of Management, Jamshedpur Flagship Program : PGDM (Business Management & Human Resource Management) Duration : 2 years Fees : ₹23–27 Lakhs Highlights : Best known for HR; consistently ranked among India’s top 5 B-schools. Specialisations : HRM, Business Management, Finance, Marketing, Strategy, Entrepreneurship. 3. SP Jain Institute of Management & Research (SPJIMR), Mumbai Flagship Program : PGDM Duration : 2 years Fees : ₹20–22 Lakhs Highlights : Triple-crown accredited (AACSB, AMBA, EQUIS); strong focus on value-based leadership. Specialisations ...